|| A Happy Planet ||
As opposed to the inhuman, mechanized and unsustainable scale of textile production, the handloom sector has a very low environmental impact. Because handlooms in general are not highly mechanized or automated, electrical consumption is minimal, and the process utilizes less energy than the industrial textile industries do—its energy impacts are almost zero. The sector lends itself to sustainable development policies aimed at reducing negative impacts on the environment and ecology.
Because the industry is decentralized, and markets are generally local, its environmental footprint is smaller. Automated textile production, in contrast, has multiple impacts on the environment and climate change, through carbon-based energy consumption, water, transit-related carbon emissions, and the non-degradable waste generated.
|| Sustaining Historic Handicrafts ||
A land of diversity, India is rich in Heritage crafts and these crafts are based on principles that are at par with life. With the introduction of machinery into the process of textile production, the true involvement of human creativity and efforts have significantly diminished.Due to which this historic cultural art is slowly fading, with it the richness of our own culture and tradition.
To acknowledge our Heritage crafts and help return to its true glory is YOGICposhak's only intention.
|| Women's Empowerment ||
The Handloom industry employs approx. 72% per cent women.
There are not many industry or corporate or government institutions that have such an inclination towards employing women.
Women working in the handloom industry rejoice in the activity, since in rural India where you expect people to have an inferior perspective towards women in general, they have successfully earned respect and stature within their community.
YOGICposhak is fortunate enough and proud to contribute, even though a very small part, towards the larger picture of Women’s Empowerment.
|| Purposeful Work ||
Who does not crave for work that evokes a sense of joy and pride? The weavers associated with us heartily bestow a million thanks for even a single piece of fabric you buy from them, not only because it sustains them and their family financially but also because they find purpose in their craft. The only other option for them is hard manual labor often away from their families in the urban cities.